Purpose:
Some examples of the purpose of a marketing letter are
to inform customers of new products or services, reposition
existing products or services in the marketplace, expand
the customer-base and reinforce customer confidence.
Method:
Understanding the key purpose, and composing the marketing
letter around a base of complementary objectives can significantly
increase the results generated. Unlike the formal tone
of a business profile, it is generally acceptable for
a marketing letter to assertively promote products, services
and the company with a soliciting tone. This acceptance
is understandable when considering the purpose of a marketing
letter.
